These posts relate to my journey building a bootstrapped software business.
Business of Software
There's this pattern that emerges in engineering, marketing, and a lot of other things that we do. I suspect somebody has already named it - some law or maxim - but I've not seen it written somewhere. I describe it as the "highly-measurable upside vs.
Business of Software
We published a public handbook for our remote-first company.
Octopus
This post is a summary of Octopus Deploy as of May 2020. Our team, our customers, what we do, and how we see the DevOps automation world.
Octopus
This is an old post and doesn't necessarily reflect my current thinking on a topic, and some links or images may not work. The text is preserved here for posterity.At the start of the year I wrote about how 2014 would be my year to focus on
Business of Software
This is an old post and doesn't necessarily reflect my current thinking on a topic, and some links or images may not work. The text is preserved here for posterity.Providing good customer support is the most important part of running a software business. When dealing with a
Octopus
This is an old post and doesn't necessarily reflect my current thinking on a topic, and some links or images may not work. The text is preserved here for posterity.Our team at Octopus has grown a lot this year, and we're going to be even
Software Industry
This is an old post and doesn't necessarily reflect my current thinking on a topic, and some links or images may not work. The text is preserved here for posterity.StartupAUS published a report highlighting some of the issues that startup founders in Australia face. It's
Business of Software
This is an old post and doesn't necessarily reflect my current thinking on a topic, and some links or images may not work. The text is preserved here for posterity.There are many dimensions to a business: * Product * Support * Marketing * Sales * Operations * Partners * Vision At any given time,
Business of Software
This is an old post and doesn't necessarily reflect my current thinking on a topic, and some links or images may not work. The text is preserved here for posterity.This post is part of a little series I've been writing about selling software. In this