Starting my Micro ISV - General Setup

A couple of weeks ago I opened Octopus to private beta, and now the betas are available for public download. As well as working on the technology, I've also spent a lot of time on the general business set up.

So far the business is operating at a loss of $840. The only way to go is up (or further down)!

Though I'm sure I'll grow tired of it, I've found the general admin side of things quite interesting so far. I actually went to sleep one night reading the business activity statement instructions guide. Adventures ahead.

A picture of me

Welcome, my name is Paul Stovell. I live in Brisbane and work on Octopus Deploy, an automated deployment tool for .NET applications.

Prior to founding Octopus Deploy, I worked for an investment bank in London building WPF applications, and before that I worked for Readify, an Australian .NET consulting firm. I also worked on a number of open source projects and was an active user group presenter. I was a Microsoft MVP for WPF from 2006 to 2013.

30 Jun 2011

It's a strange thing about business admin, isn't it? I spent years trying to duck out of management roles, but since setting up my own software consulting business a few months ago, I've found things like logging expenses and issuing invoices to be weirdly enjoyable. It helps to have good online software to do it (I'm in the UK, so I use Crunch - who also provide a full accountancy service).

I guess the difference is that all your efforts are now fattening your own wallet!

30 Jun 2011

Just curious, but why not use bitbucket?

01 Jul 2011

hopefuly you'll continue to share the details with us, thanks...

01 Jul 2011

Wish you luck. Starting a business is an enjoyable thing to do.

14 Jul 2011

Paul, why did selected Ninefold.. what kind of benefits your see? Could you please suggest some competitors you might also took a look?

BTW, I don't really understand? It is cloud you are going to use to host a project site? As far as I understand Octopus is more "download and use", rahter "on demand" application.

23 Aug 2011


Octopus definitely looks like it could fill a gap for our current deployment scenario, and I will be checking out the public beta.

I also wanted to say that I really found this post on what you've done so far to get your business up and running to be very informative. I've often wondered what steps I would need to take to do something similar. I hope that you continue to blog about the adventures of running a micro-isv.